This Ramadan, fashion met heritage on the runway. Dar Chi had the honor of dressing the New Balance Fashion Show 2025 edition at the majestic Bab Al Shams, Dubai, with its handmade Amazigh majlis sofas and poufs. The pieces, crafted from vintage rugs and textiles, transformed the event space into more than a fashion stage, it became a living story of tradition.
The collaboration reflects more than decoration; it shows how Amazigh heritage continues to inspire and adapt, making its way into contemporary fashion experiences while staying rooted in authenticity.
For us, it’s a reminder that heritage is not just preserved, it evolves, weaving itself into the future of style.
With love,
Hind Bitouche- Founder of Dar Chi. ⴷⴰⵔ ⵛⵉ