Imazighen Love. ⵉⵎⴰⵣⵉⵖⵏ ⵍⵓⴱⴰⵏ

I am proud to be an African Moroccan Amazigh mom...

Amazigh means '"Free People'' in our Tamazight language. I decided to launch this Amazigh marketplace to share with you the beauty of my culture & people. 

My passion for Amazigh culture is sparked by the unique beauty, history, and traditions of my Zayane tribe. Amazigh culture is characterized by a strong sense of community, a deep connection to the land, and a rich artistic heritage. From the vibrant colors and intricate patterns of Amazigh textiles to the rhythms and melodies of Amazigh music, there is much to admire and appreciate about my vibrant culture.

Welcome to Dar Chi!

The 1st Amazigh marketplace in the UAE.

With Dar Chi, I am hoping to preserve the richness of my culture beyond Morocco and support Morocco’s highly skilled craftswomen in achieving just wages and living conditions. 

With Love, 

Hind Bitouche- Founder of Dar Chi. ⴷⴰⵔ ⵛⵉ

Featured image-10 years old proudly wearing my Amazigh clothes and face tattoos for a school event.





Back to blog

Leave a comment

Please note, comments need to be approved before they are published.