Blog Posts
Imazighen voice
NOT FOR SALE. Woven into Life ⴷⴰⵔ ⵛⵉ
Discover the beauty of Amazigh culture Discover a rich and diverse tapestry of Amazigh traditions, designs, and beauty rituals that have been passed down through generations in Morocco. Experience a...
NOT FOR SALE. Woven into Life ⴷⴰⵔ ⵛⵉ
Discover the beauty of Amazigh culture Discover a rich and diverse tapestry of Amazigh traditions, designs, and beauty rituals that have been passed down through generations in Morocco. Experience a...
Dar Chi X New Balance: Heritage in Style
This Ramadan, fashion met heritage on the runway. Dar Chi had the honor of dressing the New Balance Fashion Show 2025 edition at the majestic Bab Al Shams, Dubai, with...
Dar Chi X New Balance: Heritage in Style
This Ramadan, fashion met heritage on the runway. Dar Chi had the honor of dressing the New Balance Fashion Show 2025 edition at the majestic Bab Al Shams, Dubai, with...
النساء. Tameṭṭut. ⵜⴰⵎⴻⵟⵟⵓⵜ
As we say in Amazigh "A woman/ Tameṭṭut. ⵜⴰⵎⴻⵟⵟⵓⵜ is the drum of life; she beats, and the world dances." Women embody the spirit of celebration, weaving joy and resilience...
النساء. Tameṭṭut. ⵜⴰⵎⴻⵟⵟⵓⵜ
As we say in Amazigh "A woman/ Tameṭṭut. ⵜⴰⵎⴻⵟⵟⵓⵜ is the drum of life; she beats, and the world dances." Women embody the spirit of celebration, weaving joy and resilience...
Dar Chi Honored to Dress Tanweer Festival
Dar Chi is honored to dress the inaugural Tanweer Festival, celebrating heritage and sustainability with gratitude to Her Highness Sheikha Bodour Al Qasimi for supporting Moroccan artisans.
Dar Chi Honored to Dress Tanweer Festival
Dar Chi is honored to dress the inaugural Tanweer Festival, celebrating heritage and sustainability with gratitude to Her Highness Sheikha Bodour Al Qasimi for supporting Moroccan artisans.
Amazigh Artisans. ⴰⵎⴰⵣⵉⵖ ⴰⵎⵔⵉⵙⵏ
At Dar Chi, we partner with Morocco's best artisans and cooperatives to promote Amazigh culture beyond borders and bridge cultural gaps. We guarantee the best craftsmanship at accessible prices—from Imazighen...
Amazigh Artisans. ⴰⵎⴰⵣⵉⵖ ⴰⵎⵔⵉⵙⵏ
At Dar Chi, we partner with Morocco's best artisans and cooperatives to promote Amazigh culture beyond borders and bridge cultural gaps. We guarantee the best craftsmanship at accessible prices—from Imazighen...
Queen of Naïve Art ⴰⵎⵙⴷⴷⵉ
We are proud of Chaïbia Talal's contributions to art and culture. She has shown the world the depth and vibrancy of Amazigh heritage and has done so with a spirit...
Queen of Naïve Art ⴰⵎⵙⴷⴷⵉ
We are proud of Chaïbia Talal's contributions to art and culture. She has shown the world the depth and vibrancy of Amazigh heritage and has done so with a spirit...